FASHION – Piss and Vinegar undies for men
Jason Sutherland, the man who helped launch the fun-derwear industry with Ginch Gonch, the unapologetically sassy underwear and loungewear company, has created a new brand of provocative gear. In its campaign tag line, Piss & Vinegar playfully asks guys, “Do you think you have enough?” It’s a double meaning referring to both their target consumers’ gumption and their ability to fill their briefs. It’s also a clear indication that though Sutherland may have left his bratty baby behind—he founded Ginch Gonch in 2003—the spirited candor he used to propel his original brand to
