Stonewall Inn Gives Back initiative contest for a certified “Safe Space” logo

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Park across the street from the Stonewall Inn
Stonewall Inn Gives Back Initiative photo across the street from the Stonewall Inn

Nationwide search begins for a designer contest sponsored by Stonewall Inn charitable giving organization and Jägermeister

The Stonewall Inn Gives Back Initiative (SIGBI) and Jägermeister are launching a nationwide search for the first SIGBI Safe Spaces logo. The winning logo will be provided for use to all certified Safe Spaces across the country. 

A survey conducted by SIGBI uncovered that 89% of the LGBTQ community believe that most spaces are not aware that LGBTQ people feel unsafe, and 97% believe the LGBTQ community would benefit from more safe spaces. Through a 10-step process, entertainment venues, food and beverage locations, stores, businesses and other public venues, can become certified as a Safe Space for LGBTQ members of the community.

“Safe Spaces uplift LGBTQ+ people by providing a place to celebrate, educate, thrive, work, shop, relax and live freely,” said Stacy Lentz, CEO, SIGBI. “We are excited to open the visual representation of Safe Spaces to the community and look forward to seeing the incredible submissions we receive.”  

The logo contest is open until April 30, 2022. 

Entrants 21 and over from across the country can visit jagermeister.com/en-US/safespaces to submit their logo design, which will be evaluated by an esteemed panel of judges from the LGBTQ community:

  • Alex Weems: Member of the Mississippi Gulf Equality Council, and award-winning graphic designer
  • Brenda Risch: Executive Director of Borderland Rainbow Center
  • Dr. Marisa Richmond: Professor of History and Women’s and Gender studies at Middle Tennessee University, and SIGBI Board Member
  • Rachel Smallman: LGBTQ+ Nightlife Pioneer in Alabama

Judges will be looking for a logo that is creative, representative of the SIGBI Safe Spaces initiative and easily adaptable to become a sticker for a certified Safe Spaces door, email signature, event signage and more.

In addition to gaining recognition in certified Safe Spaces across the country, the winner will receive an all-expense paid trip to New York City in late June to celebrate LGBTQ Pride. More details on the prize is included on the contest entry page.

“We are proud that Mast-Jägermeister US is committed to becoming one of the first certified SIGBI Safe Spaces,” said Chris Peddy, Chief Marketing Officer, Mast-Jägermeister US. “As a strong supporter of both the LGBTQ+ and creative communities, including our recent partnership and fundraising efforts with The Lesbian Bar Project, we are thrilled to provide one lucky winner with the opportunity to showcase their meaningful work.”

To learn more about becoming a SIGBI Safe Space, please visit stonewallinitiative.org/  

Jägermeister liqueurs was introduced over 80 years ago, Jägermeister, German for “Master Hunter,” is one of the world’s most successful liqueurs and available in 150 countries.

The Stonewall Inn Gives Back Initiative is the official non-profit of the Stonewall Inn which is one of the original LGBTQ communities safe spaces. It is widely considered the birthplace of the modern LGBTQ civil rights movement. The SIGBI Safe Spaces certification identifies entertainment venues, food and beverage locations, stores, businesses and other public venues, as safe spaces for LGBTQ members of the community.