“Status Is Everything” campaign to launch in Newark NJ January, 2010

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Reducing HIV Transmission is the goal

January 2010 – A new marketing campaign titled “Status Is Everything” will begin in Newark. The African American Office of Gay Concerns (AAOGC) will be targeting African American gay men for HIV testing. The “Status Is Everything” campaign aims to target young men to get HIV tested and to reduce risky behaviors.

“Status Is Everything” is federally funded through