Perception as gay-friendly doesn’t always lead to car sales


A new national survey of gay and lesbian car owners conducted by River Edge New Jersey’s demonstrates the promise and potential of the gay and lesbian market as a source of new car sales for more brands than once thought.

Subura is considered the most “gay-friendly” but not the most purchased
The survey, designed with market research partner Sorgenfrei, highlights differences in car buying preferences between gay men and lesbians, reinforces the importance of a car company’s “gay-friendly” reputation and identifies the top brands for both audience groups.