Perception as gay-friendly doesn’t always lead to car sales

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GAY WHEELS

A new national survey of gay and lesbian car owners conducted by River Edge New Jersey’s www.gaywheels.com demonstrates the promise and potential of the gay and lesbian market as a source of new car sales for more brands than once thought.

Subura is considered the most “gay-friendly” but not the most purchased
 
The survey, designed with gaywheels.com market research partner Sorgenfrei, highlights differences in car buying preferences between gay men and lesbians, reinforces the importance of a car company’s “gay-friendly” reputation and identifies the top brands for both audience groups.