Motivate, the leading specialized media partner in the U.S., announced today a strategic partnership with the National Equality Media Association, the only nonprofit serving the thriving community of LGBT media outlets.
Through this alliance, brands can better reach an LGBT community experiencing rapid growth via population and economics. According to Bloomberg, LGBT adults in the U.S. spent nearly $1 trillion in 2015 — a figure that has risen consistently the past three years.
“The LGBT community is a must have for marketers. The community has buying power and essentially speaks its own language, being centralized in media that authentically represents the market, whether we’re talking LGBT print, social influencers, or digital,” Motivate Founder and CEO Trevor Hansen said. “NEMA is the voice of the community. Their unique and primary relationship helps Motivate and clients connect authentically at scale.”
NEMA, whose relationships cover the top 25 LGBT markets, will benefit from Motivate’s customer segmentation technology, insights, and media strategy — trusted by powerful brands such as Comcast, General Motors, Macy’s, and Walmart. Motivate also supports top media agencies nationwide.
“Motivate represents a diverse set of cultures and demographics,” NEMA President & Co-chair Jerry Cunningham said. “Out of all of the media partners out there that NEMA could have aligned with, Motivate is, hands down, the smartest choice.”
Through print, digital and social media, NEMA holds tremendous influence in top media markets such as San Francisco, San Diego, Portland, Seattle, Denver, Houston, New York and Miami.
“Motivate is excited to partner with NEMA,” Hansen said. “With our commitment to research insights and authentic media activation, this partnership will bring both parties the combined strength of unparalleled relevance with best-in-class capabilities.”
Formed in 2015, NEMA is the nation’s only nonprofit organization dedicated to supporting LGBT media outlets. NEMA provides support for outlets that cover national and local LGBT issues, as well as opinion, arts and culture, sports and entertainment. Visit NEMA’s new website at www.equalitymedia.org.
