AC is gambling on more gay bucks

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Harrah’s Casino empire plans a gay fall weekend in Atlantic City

Atlantic City is developing a gay-themed marketing program based on research studies that show LGBT travel to be among the most lucrative forms of tourism. The Atlantic City Convention & Visitors Authority in the last two years reached out to the LGBT community through the gay travel media and by having a promotions booth at the Original Gay Life EXPO in New York. Then last month, a private, nonprofit organization called the Greater Atlantic City GLBT Alliance was formed to promote LGBT businesses in the surrounding area.